Proofreading and Editing Services since 1999
Did you ever send your document out into the world, then see a mistake and cringe? I make sure this never happens to you.
- Bids, proposals and tenders
- Software manuals
When you read what you've written, you don't see what you've written. You see what you think you've written. They're not always the same.
You need someone to look at what you've written before your reader sees it.
Mistakes make you look unprofessional and are downright embarrassing.
Lack of clarity is even worse.
If your writing is sloppy, people might expect your work to be sloppy.
Some proofreaders will promise you two or three edits. I call them slackers. I reread your document as many times as it takes to make it perfect.
I ensure that nothing gets between your reader and your message.
Hiring a proofreader will always cost less than reprinting your documents or having your prospect point out your mistakes. Or losing sales.
Proofreading is not an expense. It is an investment.
I've been Carl Dickson's editor for 10 years, and he phrases that a little differently. He says I keep him from looking stupid.
- Easy to understand
- Impossible to misunderstand
When you write, that’s what you want. With Michael Edits, that’s what you get.
Great writing is like a window pane. Let Michael Edits be your Windex.
Carl Dickson, PropLIBRARY and Capture Planning: Michael LaRocca has been our editor for many years [since 2006], reviewing dozens of documents, as well as our weekly newsletter. He has kept us from looking stupid countless times. Working with Michael is easy and friction-free. He has been extremely flexible and helped us meet even our most unreasonable deadlines. He has spoiled us.
Trish Saemann, Digital Marketing Professional at GoBeyond SEO: Michael is a very detail-oriented professional who produces exemplary work consistently. We have been using Michael's services since July of 2013 and we plan to continue as long as he'll have us! The nature of our industry requires well-written content for blogs, ebooks and website copy. Nothing can tarnish a document with strong content like spelling errors and grammatical mistakes. Michael is the filter we use before publishing content. He is a vital part of our workflow. It is with great pleasure that I recommend Michael LaRocca.
Derek Lewis, Business Book Ghostwriter: Impressively quick, impressively accurate, and impressively savvy. Michael is my secret weapon. He has saved me from countless embarrassments and faux pas. Nothing I write is fit to show until Michael says so.
Joelle Klein, Health & Lifestyle Writer / Blogger / Storyteller: Michael is the perfect pair of second eyes for my articles. I find it impossible to edit my own work. When I need something to be perfect, I make sure Michael reads it before I send it out. He's reliable, fast and accurate.
Ressie Cavenaugh, Plant Manager at Eastern Instruments: Michael is an energetic, engaged personality who produces more work per calorie consumed than any I've met since. His passion is writing and he pursues it with voracity and the results are impressive!
Darrell Bain, Fictionwise Author of the Year: Michael LaRocca has edited my books. His command of the English language is better than mine and I have a B.S. degree.
Cigar Snob Magazine: Erik Calvino found me in 2008, and I've edited every issue of Cigar Snob Magazine since then. Erik's my hero. He also makes me work on some tight deadlines. He and his team are all great writers, and I thoroughly enjoy every issue, despite how much I complain behind Erik's back. (He's not reading this, is he?)
Michelle Hill: Ghostwriter for Sports Professionals
How To Make An RPG: I started programming computers in 1977, and I started playing RPGs in 1978. Editing this computer programming manual allowed me to marry both of those passions.
Denise Goldhammer: Perfectly Imperfecta: Conner's Story: Living With Brittle Bones
TreeceCo: Financial Planning
Brenda Robinson: First black female Navy pilot; President of Aviation Camps of the Carolinas Inc.
Brandon Williams: NFL wide receiver (San Francisco 49ers, St. Louis Rams, Pittsburgh Steelers)
I'll proofread and edit your document for 2 cents per word.
I edit your document on the computer screen until I think it's perfect. Then I do something else for a bit to clear my head. Then I read your document on the computer screen again and see what I missed. Then I print it, read that, find what I missed, correct it, print it again, repeat until it's flawless. Then I send it back to you. But fear not - I've been doing this for over 17 years and I've never missed a deadline.
I mark my changes by using the Tracking feature in Microsoft Word (or Google Docs). If you've never used it, here's a brief tutorial. Tracking rocks.
An author can look at the revised document with its tracked changes, click "Accept" or "Reject" for each of my suggested revisions, and have a ready-to-publish document in which they know every single change we've made. This type of collaboration is also the one I use when I'm the author.
If you'd rather receive a clean "I don't want to edit my editor" copy, we can do that too. You're the boss. I'm just the gadfly.
About Michael Edits and Michael LaRocca
I started writing short stories (okay, comic books) in 1972. I was nine years old. The kids in the neighborhood loved them.
I wrote my first published short story in 1979, won my first award in 1980, and basically never stopped writing. Or reading.
I earned an A.S. in Electronics Technology in 1983, then took a long scenic route to becoming a technical editor for an R&D/Engineering firm from 1991-1999.
In December 1999, I found myself living in Hong Kong on a tourist visa, which meant I couldn't legally work in Hong Kong. So I edited over 300 published novels for my U.S. and Canadian publishers in a five-year span, and that's how and when Michael Edits was born. Also, I eventually became a legal resident of Hong Kong and edited an educational English language magazine in To Kwa Wan for about a year.
I moved to mainland China in 2002 and taught Advanced English Writing to university students for four years while still editing novels for my publishers and doing legal transcription for the Hong Kong and Singapore courts.
After that I spent five years editing medical reports by doctors and medical students in Thailand (where I lived) for publication in peer-reviewed journals. This is also when I began editing business books, blogs, and newsletters for authors in the U.S., and it's also when I began editing Cigar Snob Magazine.
When I returned to North Carolina in 2011, I shifted my focus to proofreading and editing newsletters, blogs, books, brochures, bids, and proposals for individuals and small businesses. I've also met some excellent editors who specialize in what I don't. That way, if you send me something I can't do or don't want to do, I'll refer you to someone who can help you.
The little menu below expands on all that in more detail than you probably want, so feel free to stop reading now and just send me an email. Or maybe listen to the podcast first. It's pretty cool.
- How I Became a Proofreader and an Editor
It's not what they hired me for, but it was what they needed.
- I Was Not Always An Editor
I was, however, always a reading junkie. The cereal box stereotype fits.
- Today's Business (podcast)
Interview with Sharon Hill of WCHL radio in Chapel Hill.
- Where Are the Offices of Michael Edits?
I created the company in Hong Kong in December 1999, but have since moved to mainland China, Thailand, Vietnam, and North Carolina.
Updated April 29, 2017
© Copyright 2000-2017, Michael LaRocca
Durham, North Carolina 27707