When you read what you've written, you don't see what you've written. You see what you think you've written. They're not always the same.
You need someone who isn't you to look at what you've written, before your reader sees it.
Mistakes make you look unprofessional and are downright embarrassing. Lack of clarity is even worse.
If your writing is sloppy, people might think your work is sloppy.
Hiring a proofreader or an editor will always cost less than reprinting your documents or having your prospect point out your mistakes. Or lost sales. Not to mention lowering your stress levels.
Price shouldn't be the first thing you look for, but I know you'll ask about it at some point, so there it is. What do you get for that? Perfection. Peace of mind.
Some proofreaders will promise you two or three edits. I call them slackers. I reread your document as many times as it takes. When I work on your document, the most important thing in my world is your document. I want it to be perfect and I presume you do too.
Do what you're best at, what you want to do, what you went into business for. I'll edit and proofread your documents, which you probably hate doing, because that's what I do best.
I've been Carl Dickson's editor for 10 years, and he phrases that a little differently. He says I keep him from looking stupid.
When you write, that’s what you want. With Michael Edits, that’s what you get.
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Updated October 23, 2016
© Copyright 2000-2016, Michael LaRocca
Durham / Chapel Hill, North Carolina 27707