Proofreading and editing...
When you read what you've written, you don't see what you've written. You see what you think you've written. They're not always the same.
You need someone to look at what you've written before your reader sees it.
Mistakes make you look unprofessional and are downright embarrassing, and the BBC reports that online mistakes cost millions in lost sales.
Lack of clarity is even worse.
If your writing is sloppy, people might expect your work to be sloppy. Like these guys.
Some proofreaders will promise you two or three edits. I call them slackers. I reread your document as many times as it takes to make it perfect.
I ensure that nothing gets between your reader and your message.
Hiring a proofreader will always cost less than reprinting your documents or having your prospect point out your mistakes. Or lost sales. Not to mention lowering your stress levels.
Price shouldn't be the first thing you look for, but I know you'll ask about it at some point, so there it is.
What do you get for that? Credibility. Perfection. Peace of mind.
I've been Carl Dickson's editor for 10 years, and he phrases that a little differently. He says I keep him from looking stupid.
When you write, that’s what you want. With Michael Edits, that’s what you get.
Updated February 21, 2017
© Copyright 2000-2017, Michael LaRocca
Durham / Chapel Hill, North Carolina 27707