Is Your Newsletter Hurting Your Credibility?

Why do you write a newsletter?

I can keep going, but you get the idea.

Now think of the newsletters you read. Presumably you read them for information, to answer your questions, for education, or for entertainment. That's why I read newsletters. The other stuff just happens.

What happens if you see a mistake in one of those newsletters?

By mistake, I mean sentences that you have to read twice (or more) to understand.

I mean disorganized paragraphs.

I mean repetition.

I mean weird formatting.

I mean busted links.

And yes, naturally, I mean grammar, spelling, and typos.

I probably won't unsubscribe from a newsletter for those, unless they're excessive, but I will question the author's credibility.

So will you.

Who reads your newsletter before your subscribers do?

Updated June 25, 2018
© Copyright 2000-2018, Michael LaRocca
Durham, North Carolina 27707

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